Yeet Perfect

Phyba is the freshest face on the plant-based plain - launching onto the scene to create a natural range of supplements made from real food and plant-based ingredients without any harmful additives.

Phyba started with James Newbury, a CrossFit athlete motivated to create a healthier planet. Determined to produce products that inspire and educate people on the benefits of a holistic and sustainable lifestyle, James teamed up with Matt Legge, a naturopath with over 25 years of experience in the industry.